Black Caviar is small boutique that recently opened in Oakville Ontario on a quaint downtown street. It is a lifestyle store selling items from clothing, to handbags, to fragrances & candles. The items are personally curated by the two owners who travel the world and bring back their favourite items from places like Paris and Miami. This personalized old meets new luxury creates the opportunity for a modern brand with a story to tell. I was tasked with creating the brand starting from the logo, through to store packaging, tags, all the way to the web and some preliminary advertising. A wonderful opportunity. Below is a walk through the inspiration to the finished products.
Created while at Blammo Worldwide.
Concept moodboard & inspiration.
Front of business card with the 'c' done a black raised varnish for a tactical experience.
Back of business card with type done in black raised varnish on a matte double backed card.
Small gift bag.
The tissue paper is printed with a story from the owners about their first discovery in Paris which led them to the idea of opening the store.
Large gift bag. C is printed as a raised varnish for a subtle look and tactical feel.
Cream wrap with the brand story for the larger bags, and a black sticker with the logo to hold it all together.
The store tags are printed in two sizes. For the larger items there is room for the owners to write in where the piece was curated. The smaller tags are meant for jewelry and small accessories. Using a black chain added a modern and more youthful feel which is a nice justapostion with the sophisticated nature of the concept. All are printed double backed with a black raised varnish for the type and the 'c's.
A full page teaser ad in the newspaper a week before opening created intrigue and allowed people to get a sneak peak of the exterior of the store to satisfy their curiosity.
The website intro was the logo animating on screen as if the caviar was being spread over the page.
A clean and simple home page glorifies the logo and simply states their tagline. Luxury. Inspired. Living.
A simple navigation brings you to the about page with their company mission statement.
Location page shows the storefront off.
A simple service offering meant a non complicated design for the page, with a downward scroll.
