I love to create work that is both beautiful, and strategically on point. During my 17+ years in the creative industry, I have done this for a broad range of both large-scale and boutique clients. I have an innate curiosity about how design informs pop culture and everyday lives which helps keep me on the cusp of industry trends. The ability to collaborate with clients and co-workers ensures I have a solid understanding of project needs. And my breadth of experience across design, art direction and retail design from print to pixel, bricks and mortar allows for eloquent integration on all campaign fronts.
Applied Arts Magazine Design Awards Judge (2017) | Instructor at Miami Ad School (MA.D)
Sample Client Experience: Walmart • Canadian Tire • Air Canada • Mazda • McDonald's • Tim Hortons • LCBO • Grand Marnier • Haagen-Dazs • Demptser's • Milestones • Lonestar Grill • Second Cup • Foodland Ontario • Longo's • Beretta Farms • Tokyo Smoke • Truss • Homesense • Winners • Marshall's • Disney • MTV • Tridel • RioCan • Mattamy Homes • Toronto Tourism • Niagara Tourism • Cincinnati Tourism • HSBC • National Bank • RBC • Johnson & Johnson • University of Toronto • Ryerson University • WE Charity • ME to WE Social Enterprise among other boutique clients in an array of industries.
~Do what you love // Work hard, and be nice to people. ~
Applied Arts Magazine Design Awards Judge (2017) | Instructor at Miami Ad School (MA.D)
Sample Client Experience: Walmart • Canadian Tire • Air Canada • Mazda • McDonald's • Tim Hortons • LCBO • Grand Marnier • Haagen-Dazs • Demptser's • Milestones • Lonestar Grill • Second Cup • Foodland Ontario • Longo's • Beretta Farms • Tokyo Smoke • Truss • Homesense • Winners • Marshall's • Disney • MTV • Tridel • RioCan • Mattamy Homes • Toronto Tourism • Niagara Tourism • Cincinnati Tourism • HSBC • National Bank • RBC • Johnson & Johnson • University of Toronto • Ryerson University • WE Charity • ME to WE Social Enterprise among other boutique clients in an array of industries.
Proficient in:
Adobe Suite - Photoshop • Illustrator • InDesign • After Effects • Animate • Firefly
Sketch • Figma • Zeplin Integration • Canva • Wix
Sketch • Figma • Zeplin Integration • Canva • Wix
Experience creating:
BRANDING SYSTEMS
Brand Strategy • Logo Creation • Full Brand Identities, Guidelines and Asset Packages
PRINT
From ad campaigns, to small scale brochures to print production
PACKAGING
From boutique to mass products
DIGITAL
Social Posts & Ads (staic + animated) • Website Design, UX & Wireframes • Display/banner ads • Guerrilla Marketing
STORE DESIGN
Collaborate with retail/interior designers to integrate the brand into the interior/environmental design, signage, wayfinding graphics, in-store communications, price programs & hard materials and fixtures.
Drop me a line. Would love to collaborate with agencies and businesses.
Thank you!