I was lucky to be a part of the redesign of the new luxury stand-alone restaurants for Häagen-Dazs in Berlin. From strategy meetings, research findings and finally an integral part of the concept design phase, I helped conceptualize visual merchandising solutions, digital boards, uniforms, retail displays and other details that helped bring the brand to life in the retail space and bricks & mortar. My role was to bring the brand to life through these elements, but the team included retail & interior designers, strategists and other creative directors and was a massive group effort.
*Note: This was completed while at Watt.
Credits: Watt International
