Sassafraz is an upscale restaurant that is a staple in the heart of the upscale Toronto neighbourhood of Yorkville. The owners decided to expand, creating S café_bar to provide a more casual, but sophisticated place where European cafe meets cocktail bar. 'The S café_bar is all about life in the village in the city. Bohemian and chic, laid-back and edgy, from Motown to classic rock, this spectacular blend of opposites provides an inspiring atmosphere for casual dining, a glass of wine or the next big idea scribbled on a cocktail napkin.' ~ sassafraz.com
*Black & white photos from sassafraz.com Creative Direction by Lisa Greenberg.
Please note original concept was used for launch. Creative used for portfolio pieces only.
Photography c/o trunkarhive.com for portfolio usage only.
Created while at GJP Advertising.
Created while at GJP Advertising.
'S' bar menu cover.
'S' cafe cocktails menu - inside panel.
'S' cafe cocktails menu - inside panel.
photography & interior from sassafraz.com
Still keeping a sophisticated manner, a couple of more casual fonts were added to the brunch menu.
S Bar_Cafe website.
