As another brand in the portfolio of one of my client's recent foray into the world of CBD products Lelu was created for a specific type of consumer. This brand was meant to appeal to a young, female-centric audience that wanted to reap the benefits of cannabis for stress, anxiety but in a convenient format. Lelu's capsule format is easy to use on the go and doesn't have the natural taste of cannabis but has all of the benefits. This played a large role in the branding. From shapes and forms of the word mark to the energetic, youthful vibe of the colours and branding which were pulled from the busy L.A. lifestyle where this company's headquarter sit.
