TRUSS WRAPING ROLLING PAPERS
People love gifting alcohol during the holidays. But nobody gives cannabis beverages, because they're covered in ugly warning labels. So, we introduced Canada's largest cannabis-infused beverage producer to the party by doing what we've always done with cannabis. We rolled them up, covering the unpresentable warning labels. Our custom-designed Rolling Wrapping Papers launched nationally in over 180 stores helping the brand take the crown when it came to cannabis beverage sales over the holiday.
My role was to take some brilliant writing, some excellent packaging inspiration and turn it all into not-your-average wrapping paper. Finding the right fonts, iconography, and style for each product was tricky – each has their own audience and qualities, and that's reflected in the design. And then lastly, putting that together on an 11x17 sheet perfectly spaced and justified for all, was yet another challenge. In the end, they cam out fun, festive and full of attitude.
My role was to take some brilliant writing, some excellent packaging inspiration and turn it all into not-your-average wrapping paper. Finding the right fonts, iconography, and style for each product was tricky – each has their own audience and qualities, and that's reflected in the design. And then lastly, putting that together on an 11x17 sheet perfectly spaced and justified for all, was yet another challenge. In the end, they cam out fun, festive and full of attitude.
Ad Agency: Courage.
Partner, Chief Creative Officer: Dhaval Bhatt, Joel Holtby Partner, President: Niki Sahni Associate Creative Director: Hemal Dhanjee, Steve Lerullo Designer: Lisa McCoy, Writer: Hemal Dhanjee, Matt Miller Art Directors: Steve Lerullo
Partner, Chief Creative Officer: Dhaval Bhatt, Joel Holtby Partner, President: Niki Sahni Associate Creative Director: Hemal Dhanjee, Steve Lerullo Designer: Lisa McCoy, Writer: Hemal Dhanjee, Matt Miller Art Directors: Steve Lerullo
