#GIFTGOOD
#GiftGood—with gifts that change lives. Whether you’re giving the gift of a goat, clean water or educational supplies; making a donation or buying artisan-made jewelry, you’re unwrapping brighter futures and changing the life of a woman, a family and a community in WE Villages around the world.
#GiftGood—with gifts that change lives. Whether you’re giving the gift of a goat, clean water or educational supplies; making a donation or buying artisan-made jewelry, you’re unwrapping brighter futures and changing the life of a woman, a family and a community in WE Villages around the world.
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This campaign was 360 degrees and included a Dundas Square Toronto OOH takeover, billboard, transit, newspaper, magazine and digital ads. These pointed towards a digital catalogue and website and were also supported by a mailing campaign of our printed catalogue, gifting kit and postcards, as well as social.
It all started with a fun set of graphic icons that represented the spirit of giving – whether that was a goat to a community in Kenya, or something sparkly for a loved one here at home made by an artisan in one of those communities. The products were captured in a lifestyle and product photoshoot, and complemented by heartwarming photography from our WE Villages.
Credits: Design Director: Lisa McCoy, Art Director: Perry Baldwin, Copy Writer: Megan Harris, Creative Director: Marta Cutler, Photographer: Danielle Roach
