Introducing the Journey Collection by Aimee Song X ME to WE: Three meaningful bracelets that support women artisans in developing communities on their journey to financial empowerment.
She’s a New York Times bestselling author, style icon, entrepreneur and the founder of renowned fashion blog Song of Style. Aimee has also been named by Forbes as one of the top 10 fashion influencers in the world. In 2018 she traveled with ME to WE Trips and PacSun to Kenya and met incredible women who are creating new journeys for themselves through financial empowerment. This inspired her to collaborate with us and combine her love of fashion with her mission to do good. Together we have created the Journey collection – handmade by female artisans in Kenya
The campaign included a photo shoot in LA with Aimee, which was then used in marketing materials from
e-blasts, to social and video on both Aimee's channels, ME to WE through our partner Pacsun.
e-blasts, to social and video on both Aimee's channels, ME to WE through our partner Pacsun.
Art Direction of LA photo shoot: Lisa McCoy | Photographer: Dustin Stafford | Design Director: Lisa McCoy
Designer: Perry Baldwin | Copywriter: Samantha McCann
Photos from ME to WE x Pacsun trip to Kenya. Photos by Pacsun.
