The LCBO is the government run liquor stores in Ontario. This is a series of 5 seasonal magazines that ran throughout the year to promote local Ontario wines paired with seasonal local ingredients, food artisans and recipes. Everything from the wine labels to the recipes were colour coded to evoke the feel of the season and highlight the ingredients. The end product was a lovely series that was fresh, educational and inspiring.
Created while at GJP Advertising.
Created while at GJP Advertising.
Creative Direction: Lisa Greenberg, Copywriting: Lino DiNallo
Photography: Colin Faulkner, Prop stylist: Jane Hardin
Spring inside spread. Three panel foldout with a perforated recipe tab.
Spring back cover featuring Ontario ice wine paired with local chocolate from Soma in Toronto's Distillery district.
Early summer cover.
Early summer inside spread.
Early summer back cover featuring local charcuterie.
Late summer/bbq season cover.
Late summer inside spread.
Late summer back cover featuring grilled Ontario peaches.
Holiday season cover.
Holiday season inside spread.
Holiday back cover featuring holiday preserves & chutney.
Winter cover.
Winter inside spread.
Winter back cover.
