Although these condominiums sat next to a beautiful ravine and were built eco-friendly, doing branding that was too earthy or natural wouldn't appeal to our market – very successful, over 50 years old – with condominiums starting at $1 million. These chic condos were really lavish homes for people wanting all the amenities. This meant they needed to immediately say high-end, stylish, sophisticated and nature-inspired all in one glance. We asked Toronto photographer Vince Noguchi to help, who photographed the gorgeous flora in an eye-catching, botanical style. Elements were branded across numerous media; from sales brochures and floor plans, to newspaper ads, the website all the way to the hoarding on the land during construction. We also consulted for the interior design of the sales centre and designed the interior signage. This project won project of the year for the BILD association - a Toronto based development company seeking excellence in promotion and sales.
Credits: Creative Direction & Design - Lisa Greenberg, Photography - Vince Nagouchi, Copywriting - Trevor Schoenfeld & Lino DiNallo,
Account Management - Mariah Hamilton
Created while at GJP Advertising
Logo. The two leaves represent the 'H' for Huntington.
Sales spec sheets for the various suites.
An embossed box that held the sales package and book for potential buyers.
Intro to the sales book. Custom made with chicago screws and velum.
One spread of the sales book featuring the grounds. The rest of the book outlined the other details of the suites with this minimal clean design.
Example of signage within the sales centre.
Outdoor hoarding on the construction site.
