This packaging was designed for the Limited Edition Cougar Pillow Boot – a redesign of a coveted Canadian icon of the 80's.
Only 900 pairs were made so we wanted to make the packaging feel special. It included a box with a gold foil logo and printed red ribbon. Inside is gold gingham tissue and an embossed gold envelope with a certificate of authenticity. The tag on the boots was designed with a natural embossed outer tag, shiny red plaid second tag and a white and gold inner tag all tied together with a red string and gold stopper. The last part of the package was a small accordion look book with lifestyle photography that I shot in Montreal with Javier Lovera. This photography was also featured on the website, POS and video. (See other project for this work).
Created while at Blammo Worldwide.
Photos by Arash Moallemi.
