EMBARK - RESP branding
https://www.embark.ca/
Embark is a brand new financial services company that specializes in RESP's. Education funds, focusing on children's futures and new parents. The Unique thing about this was the ability to fund as a parent, have oversight of these RESP's and then educate and encourage the journey to then have your child take it over and manage it themselves. All through an app, as well as online support.
https://www.embark.ca/
Embark is a brand new financial services company that specializes in RESP's. Education funds, focusing on children's futures and new parents. The Unique thing about this was the ability to fund as a parent, have oversight of these RESP's and then educate and encourage the journey to then have your child take it over and manage it themselves. All through an app, as well as online support.
They needed a new brand, and a new name that stood out in the Financial Services category and wanted to reflect the youthfulness of their two audiences - young parents and their children alike. The name 'Embark' was decided upon. This lead to months of a strategic framework which lead us to the idea of a journey which is a common thread throughout the brand identity. A tagline was also created: 'Create your tomorrow'.
I was also tasked with building a logo that could be trademarked – meaning I couldn't use a font, or anything that existed. The hand-drawn vector type isn't perfect, but that was the point. It was meant to show the ups, downs, and even a few bumps in between as you grow from child to adult.
It is completely custom, slightly imperfect with the idea that the 'e' is a 'ramp' to launch you, and then that same 'e' flipped upside down for the 'a' represents a future that may not be predictable but that you can look back upon and say you were prepared and the ups and downs were worth it.
This also lead to a series of symbols that represented various values as a part of the brand, and can be seen throughout.
Digital app design, web, marketing and advertising, brand guidelines, swag, all included.
**This project also included an internal brand launch event as well as environmental office designs. Will post as a separate project.
This also lead to a series of symbols that represented various values as a part of the brand, and can be seen throughout.
Digital app design, web, marketing and advertising, brand guidelines, swag, all included.
**This project also included an internal brand launch event as well as environmental office designs. Will post as a separate project.
Digital app designs were also created, and incorporated the symbols system.
Storyboard of animated digital ads using our symbols.
