Open Court is an independently owned company that specializes in chic tennis and golf apparel and accessories for women. The owner's goal was to take this often male dominated market, and make it relevant for all of the women who were also active participants in these games. This also meant curating fashionable outfits that could be worn both on and off the court. Both the naming, branding and all other in-store materials were part of the concept. This is the 'black label' which included the higher-end labels.
