This was a packaging concept for The Chopped Leaf. The logo/brand had already been created but we were tasked with new packaging that could be flexible for a fresh grab & go quick service restaurant that also often changed their daily offering. This was done for the Burlington, Ontario location which was the first to open, however it will rolled out to the rest of the shops once open. The goal was to create a style that stood out from the many salad/fresh food competitors in the region with something more graphic (less photographic) and approachable. Stickers, bags, sandwich boxes were all chosen to highlight the fresh food and the format was also part of the packaging exercise. Overall, I feel we achieved a bright and clean approach a quick service restaurant that stood out from the crowd.
Credits: Work done for Karen Lim Design. Creative Direction Cathy Cecchini.
The Avacado pit acted as a cellophane window to show the bread of the triangular sandwiches that they sold.
Fresh daily juices needed labels that could be easily printed and applied each morning.
For their daily juices, a couple were staples so we were able to create custom printed clear plastic.
Each salad also changed based on daily, seasonal ingredients so a generic sticker could be applied to seal the bag for ready-to-go pickup options.
The Chopped Leaf often does catering for businesses, so we wanted brand the large cardboard box as well that carried the trays, and sandwiches.
