This was a fantastic project that was working with farmers in the west of Canada that product really top quality meats that are free range. The name 'Motherland Meats' was part of the assignment. It came from Mother Nature of course, and the grass fed cattle, and respect for nature was also combined with new ways of making sure the land stayed that way and animals were protected. This led to Motherland Meats. A brand that's modern, but with mother earth at its core. Patterns were inspired from the fields in which the cattle graze, and all in all has a clean feeling which is what their brand stands for. Good quality, grass fed, clean beef.
Work done while at Transcend3.
Co-Creative Directors Olivier Tran and Lisa McCoy.
This project was concept only.
Initial concept mood board.
