Contagious Magazine is a unique quarterly publication, app and online archive focusing on the most effective marketing and original brand ideas from around the world. When working at my last advertising agency, they invited a the co-founder, and editorial director of the magazine to speak at an event for industry folks. I was tasked with creating the invitation, that was meant to break through the clutter of mail creative directors & marketers get on their desks. We did this by first using a mylar envelope as a teaser which was followed up by a card invite. Unque printing techniques were used to help it stand out, and the graphic treatment plays on the word contagious.
Created while at GJP Advertising.
Production by Gord Cathmoir.
Mylar envelope was silk-screened by hand.
Front invitation printed with holographic foil.
Back side printed with a clear spot varnish in the signature 'contagious' pattern.
pencils with gold foil.
VIP lanyard.
RSVP cards with holographic foil print and flourescent print on front.
Full collateral with notebook, RSVP cards, pencils, lanyard, and stationery.
Wine bottles for the event were concepted.
