Gabriela is an independent salon owner in Minnesota who specializes in balayage hair colour and makeup services. She was in need of her own branding including everything from the initial logo design to her service menu, signage and bags. Her ask was to create a brand that was fashionable but also refined and representative of her own style, and the style her customers are wanting. A monochromatic colour palette, minimal photography and chic serif font were used to achieve this look and feel. This was paired with a fluid, painterly texture reminiscent of an artist mixing paint – in this case hair or makeup colour.
