We were tasked to rebrand Beretta Meats – a family business that had grown nationally – while maintaining it's reputation as an ethically sourced and farmed, high quality clean meat brand. All of this while trying to capture new audiences.
The new foodies and families who are more ethically aware while still committed to getting the best quality meats.
We did focus groups, and many other market tests to get to this point. Mass market packaging was one of the key focuses as this is one of the main touchpoint for the consumer, as the brand is sold nation-wide in Canada in stores like Loblaws and Whole Foods.
A photo shoot was planned, art directed even the props were sourced by myself along with Cynthia Beretta's own pieces, and took place at the picturesque Beretta Family farm with their kids.
Thank you to Danielle Matar for the beautiful photos. http://daniellematar.com
Work done while at Transcend3. Co-Creative Directors Olivier Tran and Lisa McCoy
