This was a brand created for a realtor located in the leafy west end of Toronto, Canada.
The brand was meant to be both aspirational, and relatable. The idea of putting down roots and having a family oriented feel was important to my client who was starting her business after working with her father's company and branching out on her own. She wanted something more relatable than the usual headshot and logo that you see in this space so we created something that felt like a future home. I used textiles you might see within a new home, bright warm colours, and an aspirational symbol of looking out a window to the new beginning you can create there. Whether that's a fresh start, or putting down roots to a new family tree. The whole look is warm, inviting contemporary and breaks through the usual category clutter.
