This was a magazine for the liquor stores in Ontario. Their monthly promotion was a retro 'Mad Men' inspired look at classic cocktails. This fourty page product magazine covered editorials on everything from the classic recipes, to barware, garnishing and how to host a retro-inspired party. All of the photography was shot over a month long period with several photographers, food and prop stylists. Then everything was laid out and designed. This included a 44 page lifestyle & product magazine, in-store signage, and there was also an exclusive event held at the Carlu in Toronto featuring Mad Men costume designer Janie Bryant.
Photography: Mark Olsen, Yvonne Duivenvoorden, Kevin Hewitt, Per Kristiensen
Food Styling: Ian Muggridge, Nancy Midwicki
Prop Styling: Lara McGraw, Shelly Schnier
Photography: Mark Olsen, Yvonne Duivenvoorden, Kevin Hewitt, Per Kristiensen
Food Styling: Ian Muggridge, Nancy Midwicki
Prop Styling: Lara McGraw, Shelly Schnier
In store signage.
In store signage.
