This was an opportunity to work on a new brand – one of many that has popped up in the cannabis space after legalization came to be. This particular project focussed on an oil format. One that skews a bit more towards people who are used to – or like the taste of – cannabis and the natural qualities of it.
Primarily a female market, it needed to hint to natural qualities but still remain contemporary, relevant and also stray from any preconceived notions of 'hippy pot' as this is an accessible, but stylish brand.
