WELL-BEING CANADA
Empowering youth, teachers and families with skills to nurture lifelong well-being.
Empowering youth, teachers and families with skills to nurture lifelong well-being.
Pat and Diana Priestner and their family have a legacy of giving back to communities across Canada, both personally and through Pat’s company, CanadaOne Auto Group. It speaks volumes that they wanted to deepen their impact—make it more meaningful and more effective.
Our team was lucky enough to meet with them, and develop this brand from scratch. From the brand foundation, to name, to hiring an incredibly talented Illustrator Christopher David Ryan, this was a project with passion.
The 'sharpie' style logo feel personal and also aligns well with the illustration style. Using the flag as opposed to a straight line for the dash in Well-Being is also meant to represent the winding road and that Well-being is a journey.
Our team was lucky enough to meet with them, and develop this brand from scratch. From the brand foundation, to name, to hiring an incredibly talented Illustrator Christopher David Ryan, this was a project with passion.
The 'sharpie' style logo feel personal and also aligns well with the illustration style. Using the flag as opposed to a straight line for the dash in Well-Being is also meant to represent the winding road and that Well-being is a journey.
Over a series of purpose-driven workshops led by Legacy+, their deep concern for the mental health crisis emerged. Pat had witnessed its devastating impact on his employees and their families and had his own lived experience. Working with leading mental health experts we developed a framework focussing on prevention and promotion. Well-being Canada and the first national well-being program for youth in grades K-12, families and employees was on its way.
Other assets we completed were a website, social channel and assets, all classroom and workplace resource guides, as well as events and swag.
Other assets we completed were a website, social channel and assets, all classroom and workplace resource guides, as well as events and swag.
Welcome to Well-Being Canada!
Credits: Creative Direction & Design: Lisa McCoy, Creative Direction and Brand Strategy: Marta Cutler, Illustration: Christopher David Ryan (https://christopherdavidryan.com/), Content & Website IA: Lisa Lisle
