LCBO MARDI GRAS IN STORE CAMPAIGN
In store POP & magazine featuring cocktails from 'The Big Easy'.
In store POP & magazine featuring cocktails from 'The Big Easy'.
The LCBO - Ontario's liquore stores - were in need of a cocktail campaign that celebrated the southern spirit of New Orleans in March. The famous 'Mardi Gras' festival was the perfect vehicle to bring the richness of food and drink, music and culture to life. Through sparkly type, fluffy feathers and moody nightlife photography the look & feel was established and carried out through in store posters, banners and recipe booklets. Take a trip to the south and celebrate! Cheers!
*Note: Photography and all work in this project was for pitch purposes only and is here for the purposes of showcasing personal design work.
No part of this was published.
No part of this was published.
In collaboration with Karen Lim Design.
Moodboard & colours.
In store POP posters and product cards.
In store recipe booklet.
Store exterior banners.
