The LCBO - Ontario's liquor stores - wanted to get people in the summer spirit with a hot & sunny cocktail promotion inspired by the hot and spicy culture of Miami. Instead of focussing soley on the reputation of the popular Miami Beach, instead the focus was on the fiery Cuban culture that is so infused in the food, drink music and lifestyle. The result was a contemporary party feel, with a nod to the Cuban culture. Hot city, hot music, hot food and most importantly, hot cocktails. Hola Miami!
*Note this creative was for pitch purposes only. All photography is for concept only and no part of this was published.
In collaboration with Karen Lim Design.
Pitch moodboard & colour scheme.
Main wordmark & in store banner treatment. Inspired by cuban cigar boxes.
In store hanging ceiling banner.
In store hanging ceiling banner.
In store hanging ceiling banner.
Focus on cuban inspired food & cocktails.
All exterior banners.
In-aisle backer cards that highlighted featured drinks and products that sat below them.
In-aisle backer cards that highlighted featured drinks and products that sat below them.
A sunny pool side vibe was the backdrop.
