THE HEALTHY ROOM PROJECT
The goal of the Healthy Room Project is to transform the lives of young people by creating a safe, clean, positive space for kids to study, sleep and play in the comfort of their home.
This amazing volunteer organization operates in inner city communities, where we partner with police officers, teachers, and community leaders who are committed to building resiliency, and trusting relationships.
I was tasked to bring these feelings to life through a brand identity that would also help draw in more members of the community to help with an optimistic, and splashy vibe that could break through in the non-profit space. This was paired with real photography with reaction shots of kids that were able to experience joy the program brings.
Optimism was literally the key to this - with the logo using typography to resemble a smiling face – one that now has a safe place to rest their head.
I was tasked to bring these feelings to life through a brand identity that would also help draw in more members of the community to help with an optimistic, and splashy vibe that could break through in the non-profit space. This was paired with real photography with reaction shots of kids that were able to experience joy the program brings.
Optimism was literally the key to this - with the logo using typography to resemble a smiling face – one that now has a safe place to rest their head.
