ALU
Your Bath BFF
Alu is a prototype for a design of a bath 'assistant' to help women in particular – no matter what shape, age or size – to do everyday chores like shave their legs and bathe their kids with a lot more comfort, ease and safety. It is designed to hook over the side of your bath to become a shelf or seat of sorts and has a uniquely design 'u' shape.
We worked with the industrial designer of this product to come up with a brand identity for it that reflected the product and also all of the benefits associated with it.
You can see the 'u' shape reflected in the design of not only the logo but the watery waves that accompany it, and also of course are reference to the bathing experience.
This was extended to product packaging as well as marketing.
The result was fun, fresh and unique - just like the product itself.
Because you're not standard, why should your bath experience be?
